Margaritaville is Real

MargaritivilleSinger Jimmy Buffett is among those investors behind a new development known as Latitude

Once it opens, you can live on Flip Flop Court, Coral Reef Way, or St. Somewhere Drive. You can take your dog to the Barkaritaville pet spa; work out in the Fins Up! Fitness Center or the Paradise Pool; take classes or do a little work at the Workin’ and Playin’ Center; see shows at the Last Mango Theater, or dance at a nightly outdoor concert at the band shell in the Latitude Town Square.

The Washington Post’s recent article, “Adopting a laid-back attitude at Latitude Margaritaville,” reports that singer-songwriter Jimmy Buffett is helping to create a retirement community with Key West-inspired houses linked to the lyrics of his 1977 hit “Margaritaville.”

It’s all true: you can get a Cheeseburger in Paradise at the Latitude Bar & Chill restaurant and a margarita at the poolside Changes in Attitude bar.

The decision to expand the Margaritaville brand into active-adult communities seems like a natural fit since Buffett’s fans are mostly aging baby boomers, who have followed his career for many years.

More than 100,000 people have already expressed interest in buying a place at Latitude Margaritaville, asking for updates on the development or requesting information.

More than 225 of the homes at the Daytona Beach community sold within two months, after sales began and before models were open. When the project is completed in 10 years, the community will have approximately 7,000 homes.

The Margaritaville Corp.'s development partner for the development Margaritaville is Minto Communities USA, a Florida-based developer. Its first work outside of Florida is the Latitude Margaritaville Hilton Head, where a sales office recently opened.

Latitude Margaritaville is near Interstates 95 and 4, for easy access to Orlando and St. Augustine. It’s also three miles from two hospitals and a VA outpatient center. Homeowners will be able to use golf carts to get around the community. There is also a partnership with Halifax Health, which will have an onsite professional for health checkups and health education.

There’s no golf course, but the LPGA International Golf Course is across the street from the development, and 18 others are nearby.

Active-adult communities try to keep residents busy, but the music and dancing at Latitude Margaritaville is also expected to keep everyone pretty happy.

Reference: Washington Post (March 8, 2018) “Adopting a laid-back attitude at Latitude Margaritaville”



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